The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it.

We create quality denim that will last the distance. Premium fabrics in the most flattering fits & authentic washes.

Abrand is nothing without the people that wear it. Abrand is your brand.

Wear it your way.

Neuw was started by three friends from Melbourne & Stockholm with a shared fascination for denim & music.

The dream was to bring quality denim out of the history books & into the 21st century.

Jeans for those who want denim that will last tonight, tomorrow, & the best times of their life.

Rolla’s is a global denim brand that embodies the laid back personality, casual confidence and a love of classic jeans from where it was born - Australia.

Rolla’s is all about keeping it simple and classic. Clean lines and classic details which include our signature back pocket stitching and vintage inspired washed with ultimate fit and style.